01The real story
Core event in 1–2 sentences with all PR language stripped. What actually happened, who did it, and when.
02Who benefits / who is harmed
Follow the incentives. Who gains from this narrative? Who is conspicuously absent or downplayed?
03What's being obscured
Buried lede, selective framing, missing context, omitted counterarguments, passive voice hiding actors.
04Follow-up questions
5 questions a good reporter would ask next — specific to this content, not generic. Plus rhetoric and spin analysis.